100% Accurate Answers! Oct-2023 Marketing-Cloud-Personalization Actual Real Exam Questions [Q47-Q69] : Free valid test braindumps : http://free.validbraindumps.com

NO.47 How many days after the date of upload will files be deleted from the SFTP?

180 days

30 days

60 days

90 days

NO.48 What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

NO.49 Which two successs metrics can a company achieve with IS their web channel?

Increase in first time visitor

Increase in conversion rate

Increase in organic search ranking

Increase in revenue

NO.50 Which ingredient shows a vistor products or content based on a “people like me” algorithm?

Similar Items

Trending

Collaborative Filtering

Co Browser

NO.51 A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

The agent uses a customized next best offer widget powered by the interaction studio connector

Leverage service cloud to inform IS in real-time

Use machine learning to serve product/ content recommendations in email sent by your ESP

Manually sync data from Interaction studio to service cloud

NO.52 What can you learn from segment compare on the segment detail tab?

To understand view time purchases attributes revenue by category

To compare users, engagement activity and other actions across segments displayed

To view individual users that are part of the segment

To understand what campaign use the segment for targeting

NO.53 What are the three types of mobile campaigns a business user can create in IS?

JSON Data A

In-App Notification

Browser Notification

SMS Text Message

Push Message

NO.54 How quickly does interaction studio synthesize and activate date to gauge and respond to an individuala’s in-the-moment intent, across channels?

30 Seconds

30 milliseconds

1 second

1 minutes

NO.55 Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Catalog Items

Promotions

Einstein Recipes

Einstein Decisions

NO.56 What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Data-in, understand, engage, data-out, analyse

Know, understand, personalise, engage, analyse

Identify, understand, decide, act, analyse

Profile, insight, understand, act, analyse

NO.57 A brand’s website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

IS uses probability matching to determine if two or more profiles represent for user identity

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

IS users third party software to match anonymous and knows identifies

NO.58 How many total global goals and filters can you define for your dataset in IS?

64 total for both filters and goals

25 filers and 25 goals

Unlimited

300 total between filters and goals

NO.59 Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

NO.60 When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

NO.61 What are the two main functions of the Event API? (select 2)

Capture user attributes and actions

Process GDPR data or deletion requests

Return campaign responses

Bulk load external campaign data

NO.62 What would a marketer include if they want to ensure they display recommendations from more than one category?

Variation

Exclusion

Ingredient

Booster

NO.63 What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Co-Buy

Co-Browse

Trending

SmartBundle

NO.64 How does Guardian determine the expected range for a given metric?

Guardian uses continuous machine learning to set predict the expected range

Guardian comes with pre-built ranges for each metric, which cannot be configured

Guardian uses upper and lower bounds set by the user for each metric.

Guardian queries the Data warehouse to establish logical the expected ranges

NO.65 Which development language is used to code the sitemap?

Python

Javascript

jQuery

Ampscript

NO.66 A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

NO.67 A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

Immediate

Immed

NO.68 How often does interaction studio poll the sftp for new files for ingestion?

Immediately

Hourly

Daily

Every 15 minutes

NO.69 Event API requests are made using what two content types (select 2)?

CSV

XML

Form URL encoded

JSON