[Q12-Q34] 410-101 PDF Download Nov-2024 Facebook Test To Gain Brilliante Result! : Free valid test braindumps : http://free.validbraindumps.com

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[Q12-Q34] 410-101 PDF Download Nov-2024 Facebook Test To Gain Brilliante Result!

410-101 PDF Download Nov-2024 Facebook Test To Gain Brilliante Result!

Provide Updated Facebook 410-101 Dumps as Practice Test and PDF

Facebook Certified Media Buying Professional Certification Exam is a rigorous test that covers key areas such as Facebook advertising policies, ad delivery, targeting, and measurement. It is designed for individuals who work in digital marketing, advertising, or media buying and want to showcase their expertise in Facebook advertising. 410-101 exam is available to anyone who wants to take it, regardless of their level of experience.

NEW QUESTION 12
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Yes, but only if they are also employees of the Business Manager Account.

No, since they are employees and not administrators at the Business Manager Account.

NEW QUESTION 13
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

Total Purchases

Conversions

Conversion Costs

Total Conversion Value

NEW QUESTION 14
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

FL@VOR can’t be used, you should use FLAVOR.

You should not have any issues with naming the fan page FL@VOR.

FL@VOR can’t be used, you should use fl@vor.

FL@VOR can’t be used, you should use flavor.

You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn’t reject it.

NEW QUESTION 15
You finalize analyzing the customer base and found this additional information:
– They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
– They are tech-savvy and primarily use iPhones to make online purchases.
– 2/3 of the customer base is from Los Angeles.
– 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

You should invest more than 50% of your budget in Los Angeles.

Run conversion ads to the website for the new product launch to women.

NEW QUESTION 16
After 6 weeks of running campaigns, you’ve spent exactly $11,958 total. You go to your data and realize that you’ve sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

$3,042

$3,500

$4,042

$4,422.16

NEW QUESTION 17
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

Tag influencers in the video.

Reduce video length to 1 minute.

Take off subtitles

Change video so that it does not require sound in the beginning

Add thumbnail image with less than 20% text

NEW QUESTION 18
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.

When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.

When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.

The matched and unmatched hashes are kept for 180 days.

The matched and unmatched hashes are deleted.

Facebook will store all data from your CRM but hash it so people can’t see private info.

NEW QUESTION 19
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

You should unpublish the post and re-publish it as an ad.

You should make sure the campaign has not ended.

Create a new campaign with video view as the campaign objective.

NEW QUESTION 20
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who’ve seen the video.
What kind of audiences do you need in order to achieve your client’s request?
Choose only ONE best answer.

A core audience + a lookalike audience.

A lookalike audience + a website audience

A core audience + a website audience

A core audience + an engagement audience

A lookalike audience + an engagment audience

NEW QUESTION 21
Which of the following is not a direct response type of ad?
Choose only ONE best answer.

Guaranteed Impressions

Mobile App Engagement

Website Clicks

Video Views

Website Conversions

NEW QUESTION 22
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client’s Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

Go to your Business Manager and associated your pixel with the Product Catalog.

Install the Facebook pixel helper and make sure your pixel is detected

Go to the Product Catalog Preference API and troubleshoot your pixel

Create a new Facebook pixel and install the new pixel on your site

You need to run dynamic ads for the pixel to detect your Product Catalog

NEW QUESTION 23
Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

Generate Lead

Complete Registration

View Content

NEW QUESTION 24
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

You set up multiple Fan Pages for each country.

You set up a Global Page for international presence and then create a location for each country.

You can’t set up multiple Fan Pages into one account on Facebook currently.

You build one Fan Page and then go to Facebook and create multiple locations.

NEW QUESTION 25
You’ve recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it’s collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

You should install the Facebook Pixel Helper chrome extension to verify your pixel event.

You can test your events in the “Events Manager” under your Business Manager

You should check your campaigns to see if they are showing events.

You can track events and debug your pixel through Facebook’s Analytics dashboard

You should install a second pixel and make sure it works properly

NEW QUESTION 26
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

Change audiences to custom audiences.

Change the bidding type to CPA instead of CPM.

Use Facebook SDK to measure conversions.

Add conversion lift tests to measure campaign results.

Use more core audiences to increase results.

NEW QUESTION 27
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

Explanation
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

NEW QUESTION 28
Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They’ve just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

Fan Page

Website with no pixel

Customer Database

Email Database

Saved/Core Audiences

NEW QUESTION 29
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

You should bid for CPM and measure conversions.

You should bid for conversions and measure impressions.

You should bid for clicks and measure impressions.

You should bid for installs and measure impressions.

You should bid for impressions and measure impressions.

NEW QUESTION 30
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

You should run an accelerated delivery.

You should run a standard delivery.

You should set up a minimum bidding price.

You should set up a maximum bidding price.

NEW QUESTION 31
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

You should stop using the audience where you are spending 20% of the budget.

You should unify both audiences into one, as your ad sets are competing with each other.

You should stop spending more money on the audiences where you have spent 80% of the budget.

You should continue running the ads, as they are working properly.

NEW QUESTION 32
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

Reach objective

Video Views Objective

Brand Awareness Objective

Video Engagement

Video Completion Objective

NEW QUESTION 33
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

You should first do a custom audience with the database, and then, a similar audience optimized for reach.

You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

NEW QUESTION 34
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

Facebook

Audience Network

Instagram

Facebook and Audience Network

Facebook 410-101 certification exam is designed for individuals who are looking to enhance their skills in media buying and advertising on Facebook. Facebook Certified media buying professional certification program is offered by Facebook and is known as the Facebook Certified Media Buying Professional. 410-101 exam is designed to test the candidate's knowledge of Facebook's advertising platform, including targeting, campaign setup, optimization, and measurement. Facebook Certified media buying professional certification is intended for individuals who have experience in managing Facebook ads and want to demonstrate their expertise in the field.

410-101 Dumps are Available for Instant Access: https://www.validbraindumps.com/410-101-exam-prep.html

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