This page was exported from Free valid test braindumps [ http://free.validbraindumps.com ] Export date:Sat Apr 5 9:39:03 2025 / +0000 GMT ___________________________________________________ Title: [Q12-Q34] 410-101 PDF Download Nov-2024 Facebook Test To Gain Brilliante Result! --------------------------------------------------- 410-101 PDF Download Nov-2024 Facebook Test To Gain Brilliante Result! Provide Updated Facebook 410-101 Dumps as Practice Test and PDF Facebook Certified Media Buying Professional Certification Exam is a rigorous test that covers key areas such as Facebook advertising policies, ad delivery, targeting, and measurement. It is designed for individuals who work in digital marketing, advertising, or media buying and want to showcase their expertise in Facebook advertising. 410-101 exam is available to anyone who wants to take it, regardless of their level of experience.   NEW QUESTION 12You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?Choose only ONE best answer.  Yes. Once you give administrators access to the Fan Page, they also become owners of the account.  Yes, but only if they are also employees of the Business Manager Account.  No, since they are employees and not administrators at the Business Manager Account. Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.The Business Manager Account has two level of users:AdministratorsEmployeeUsers at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.NEW QUESTION 13What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?Choose only ONE best answer.  Total Purchases  Conversions  Conversion Costs  Total Conversion Value NEW QUESTION 14You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:FL@VOR.Is there any issue with the name? If so, what is your recommendation?Choose only ONE best answer.  FL@VOR can’t be used, you should use FLAVOR.  You should not have any issues with naming the fan page FL@VOR.  FL@VOR can’t be used, you should use fl@vor.  FL@VOR can’t be used, you should use flavor.  You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn’t reject it. ExplanationPage names cannot include:* Terms or phrases that may be abusive or violate someone’s rights.* Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.* Symbols (example: ) or unnecessary punctuation.* Long descriptions such as a slogan. People who manage Pages can add this information to a Page About* section.* Any variation of the word “Facebook.”* Generic words (example: Pizza). Pages must be managed by official representatives of the topics they’re about.* Generic geographic locations (example: New York).Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.NEW QUESTION 15You finalize analyzing the customer base and found this additional information:– They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.– They are tech-savvy and primarily use iPhones to make online purchases.– 2/3 of the customer base is from Los Angeles.– 75% of women from the current customer base make on average one online purchase for apparel a month.Knowing this information, what strategies would you do next?Select all that apply.Choose ALL answers that apply.  Build a new core/saved audience based on married women who are interested in high-end fashion brands.  Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.  You should invest more than 50% of your budget in Los Angeles.  Run conversion ads to the website for the new product launch to women. ExplanationIt seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.NEW QUESTION 16After 6 weeks of running campaigns, you’ve spent exactly $11,958 total. You go to your data and realize that you’ve sold 64 smartwatches.The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.From the 64 people that bought the smartwatch, 50% are paying the monthly fee.On average people pay the monthly fee for 12 months.What is the ROAS for this campaign so far?Choose only ONE best answer.  $3,042  $3,500  $4,042  $4,422.16 ExplanationROAS = (# of new customers acquired from Campaign x Long-term Value of a New Customer) – Cost of Ad Campaign* # of new customers => 64Long Term Value for new Customers => is comprised of two parts:* #1 Sales of the consumer watch: 64 * 250 = $16,000* #2 Sales from subscriptions: 64 customers * $0.99 monthly fee * 12 months * 50% = $380.16 Total LTV = $16,380.16 Cost of Ad Campaign = $11,958 ROAS = $16,380.16 – $11,958 = $4,422.16NEW QUESTION 17You are running a video campaign for your client. The video has the following characteristics:* Video has a length of 4 minutes* The video has subtitles* The video has influencers utilizing the product after 30 seconds in the video* The video requires music in the first 10 secondsWhat changes would you suggest your client to make?(Select three that apply)Choose ALL answers that apply.  Tag influencers in the video.  Reduce video length to 1 minute.  Take off subtitles  Change video so that it does not require sound in the beginning  Add thumbnail image with less than 20% text NEW QUESTION 18A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.What suggestions do you make to the attorney to resolve his concerns?(Select all that apply)Choose ALL answers that apply.  Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.  When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.  When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.  The matched and unmatched hashes are kept for 180 days.  The matched and unmatched hashes are deleted.  Facebook will store all data from your CRM but hash it so people can’t see private info. ExplanationCustom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .Here’s how it works:* When you begin the process to share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.* We match the fingerprints of your hashed list against ours.* The matches are added to a Custom Audience for you.* The matched and unmatched hashes are deleted.NEW QUESTION 19A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.Which troubleshooting task should be used to fix the problem?Choose only ONE best answer.  You should unpublish the post and re-publish it as an ad.  You should make sure the campaign has not ended.  Create a new campaign with video view as the campaign objective. ExplanationWhen you select the “boost post” option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.When you change the campaign objective to view views, you will be optimizing the ad for CPV video or10-seconds video views.NEW QUESTION 20A car dealership wants you to promote specific cars that have not been doing well.Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.Your client would also like for you to create a lead ad from the people who’ve seen the video.What kind of audiences do you need in order to achieve your client’s request?Choose only ONE best answer.  A core audience + a lookalike audience.  A lookalike audience + a website audience  A core audience + a website audience  A core audience + an engagement audience  A lookalike audience + an engagment audience NEW QUESTION 21Which of the following is not a direct response type of ad?Choose only ONE best answer.  Guaranteed Impressions  Mobile App Engagement  Website Clicks  Video Views  Website Conversions ExplanationKeep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.If you were to rank all ads from the least to the most direct response, it would rank as following:Brand Awareness* Guaranteed Impressions* Reach and Frequency* Brand AwarenessDirect Response* Post Engagement* Video Views* Messages* Website Clicks* Website Conversions* Mobile App Installs and Engagement* In-Store with Offline Events TrackingNEW QUESTION 22You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client’s Product Catalog.What can you do to fix this issue?(Select three that apply)Choose ALL answers that apply.  Go to your Business Manager and associated your pixel with the Product Catalog.  Install the Facebook pixel helper and make sure your pixel is detected  Go to the Product Catalog Preference API and troubleshoot your pixel  Create a new Facebook pixel and install the new pixel on your site  You need to run dynamic ads for the pixel to detect your Product Catalog NEW QUESTION 23Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:Weight lossHealthMomYou’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.Which pixel event do you install on the blog?Choose only ONE best answer.  Generate Lead  Complete Registration  View Content ExplanationFacebook Pixel allows you to track events, or specific actions, people take on your website.For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.You can use URL’s for your ads afterward as well; however, once you have +25 blog posts, using URL’s becomes unpractical.Here is the list of the 9 standard events you can use:For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11NEW QUESTION 24Your client has multiple locations for his/her business in 5 countries.They want to have localized content for each country, as all 5 countries speak different languages.What solution do you give to your client?Choose only ONE best answer.  You set up multiple Fan Pages for each country.  You set up a Global Page for international presence and then create a location for each country.  You can’t set up multiple Fan Pages into one account on Facebook currently.  You build one Fan Page and then go to Facebook and create multiple locations. ExplanationThe best solution is to create a Global Brand Page and then create multiple locations:With Locations, businesses can:* Help customers find a business faster* Offer localized content* Manage all locations in one place* Aggregate check-ins on the Main Page* Manage local Facebook adsNEW QUESTION 25You’ve recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.What are some tools you can use to troubleshoot your pixel and make sure it’s collecting your events properly?(Select 3 that apply.)Choose ALL answers that apply.  You should install the Facebook Pixel Helper chrome extension to verify your pixel event.  You can test your events in the “Events Manager” under your Business Manager  You should check your campaigns to see if they are showing events.  You can track events and debug your pixel through Facebook’s Analytics dashboard  You should install a second pixel and make sure it works properly ExplanationThere are three main ways in which you can debug your Facebook pixel:1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.2. Go to your “Events Manager” page in your Business Manager and troubleshoot your pixel events3. Use Facebook Analytics event debugging tool to troubleshoot it.NEW QUESTION 26You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:Targeting: Core AudiencesAd Units: Link ads in News FeedsBid Types: CPMMeasurement: Conversion pixelHow do you fix the campaign?Select all that apply.Choose ALL answers that apply.  Change audiences to custom audiences.  Change the bidding type to CPA instead of CPM.  Use Facebook SDK to measure conversions.  Add conversion lift tests to measure campaign results.  Use more core audiences to increase results. ExplanationIf you are running campaigns to re-active users who have downloaded a mobile application, the only way to measure results is through Facebook’s SDK. The conversion pixel is used for websites.You want to use CPM for brand awareness campaigns.For direct response campaigns, you want to use CPA or optimize for conversions, as you are interested in getting people to use the app.You also want to market users who HAVE downloaded the app. To build this audience, you need a custom audience. Core audiences are for reaching out to new markets.NEW QUESTION 27You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?(Select all that apply)Choose ALL answers that apply.  Always include the country code as part of your customer’s phone numbers.  Always include your customers’ countries in their own column in your file.  For customer lifetime value rate your customers on a ranking from 1-10  Include only customers with highest value order for best performance.  Convert different currencies into the same one. ExplanationThe two most important tips are:* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.What should I avoid when calculating customer lifetime value?Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.Important:* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.We can’t use rows that contain them.NEW QUESTION 28Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.They’ve just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.Which digital assets can be used as seed audiences for this task?Select all that apply.Choose ALL answers that apply.  Fan Page  Website with no pixel  Customer Database  Email Database  Saved/Core Audiences ExplanationYou are only able to build similar audiences based on the following seed audiences:1. Facebook Fan Page2. Custom Audiences: email databases, customer databases, interactions with the fan page, website visitors with pixel and interactions with lead ads.Keep in mind that you are NOT able to build similar audiences using core/saved audiences on Facebook.Similar audiences need to be built from users who have interacted in some way with one of your digital assets (Fan Page, Mobile App, Website, CRM and so on); whereas, core/saved audiences are used to find users based on demographics, interests, behaviors, and other variables who have NOT interacted with one of your digital assets.NEW QUESTION 29You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?Choose only ONE best answer.  You should bid for CPM and measure conversions.  You should bid for conversions and measure impressions.  You should bid for clicks and measure impressions.  You should bid for installs and measure impressions.  You should bid for impressions and measure impressions. ExplanationThere are four bidding options you can pay for the delivery of your ads:1. Cost per Impressions (CPM)2. Cost per click (CPC)3. Cost per conversion4. Cost per Action (CPA)Depending on the type of bid that you set up initially, you are configuring several aspects of your campaign:In this case, since you want to compare reach, your optimization should be for impressions (CPM) and also optimize for impressions.NEW QUESTION 30Your client needs to get rid of inventory and wants to run a flash sale of several products.What are some recommendations you would suggest when setting up the bidding for the offers?Select all that apply.Choose ALL answers that apply.  You should run an accelerated delivery.  You should run a standard delivery.  You should set up a minimum bidding price.  You should set up a maximum bidding price. ExplanationAccelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.Keep in mind that accelerated delivery will spend your budget as quickly as possible.NEW QUESTION 31An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.When you compare both audiences, there is an 84% audience overlap.What should you do next to optimize the campaign?Choose only ONE best answer.  You should stop using the audience where you are spending 20% of the budget.  You should unify both audiences into one, as your ad sets are competing with each other.  You should stop spending more money on the audiences where you have spent 80% of the budget.  You should continue running the ads, as they are working properly. ExplanationWhenever you have a high overlap between audiences, the best strategy is to unify both audiences.If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.Your best approach is to unify audiences and run one ad sets with two different ads.NEW QUESTION 32You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.Which objective should you select in your campaign?Choose only ONE best answer.  Reach objective  Video Views Objective  Brand Awareness Objective  Video Engagement  Video Completion Objective Explanation10-Second Video ViewsThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.How It’s CalculatedThe metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video’s full length.CPVC – Cost per video completionCost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.NEW QUESTION 33Your client has been running a retail shop for the past 20 years.In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.What type of audiences should you build?Choose only ONE best answer.  You should first do a custom audience with the database, and then, a similar audience optimized for similarity.  You should first do a custom audience with the database, and then, a similar audience optimized for reach.  You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.  You should first, do a custom audience with the database, and a similar audience optimized for similarity.Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores. ExplanationThe first audience you need to build is the custom audience with the customer database. This audience will allow you to reach out to existing customers and run campaigns to the website.The second audience you need to build is a similar audience with the customer database. Since you have a20,000 baseline, you should be able to build a really good similar audience optimized for similarity.Keep in mind that you are looking for quality over quantity in this particular case. You should select a 1% audience size.* Choose an audience size close to 1 to optimize for similarity. Your Lookalike Audience will likely be small, with a high resemblance to your seed.* Choose an audience size close to 10 to optimize for reach. Your Lookalike Audience will be larger,* but less similar to your seed.There is a third, very important, step that still needs to be done. You need to use the similar audience you’ve just built and then re-segment that for the 10-mile radius.This new saved/core audience based on a similar audience should be your best option for reaching out to new potential customers.NEW QUESTION 34Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.What manual placement should you select for the campaign?Select two of the following options:Choose ALL answers that apply.  Facebook  Audience Network  Instagram  WhatsApp  Facebook and Audience Network ExplanationFacebook recommends the following choices, broken out by campaign objective:* Brand awareness (including Reach & Frequency buying): Facebook and Instagram* Engagement (including Reach & Frequency buying): Facebook and Instagram* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network* App installs: Facebook, Instagram, Messenger and Audience Network* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network* Catalog sales: Facebook and Audience Network* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories. Loading … Facebook 410-101 certification exam is designed for individuals who are looking to enhance their skills in media buying and advertising on Facebook. Facebook Certified media buying professional certification program is offered by Facebook and is known as the Facebook Certified Media Buying Professional. 410-101 exam is designed to test the candidate's knowledge of Facebook's advertising platform, including targeting, campaign setup, optimization, and measurement. Facebook Certified media buying professional certification is intended for individuals who have experience in managing Facebook ads and want to demonstrate their expertise in the field.   410-101 Dumps are Available for Instant Access: https://www.validbraindumps.com/410-101-exam-prep.html --------------------------------------------------- Images: https://free.validbraindumps.com/wp-content/plugins/watu/loading.gif https://free.validbraindumps.com/wp-content/plugins/watu/loading.gif --------------------------------------------------- --------------------------------------------------- Post date: 2024-11-21 11:26:04 Post date GMT: 2024-11-21 11:26:04 Post modified date: 2024-11-21 11:26:04 Post modified date GMT: 2024-11-21 11:26:04