This page was exported from Free valid test braindumps [ http://free.validbraindumps.com ] Export date:Sat Apr 5 8:30:39 2025 / +0000 GMT ___________________________________________________ Title: [Q28-Q47] Updated Feb-2025 Exam Engine or PDF for the Salesforce Marketing-Cloud-Administrator test to help you quickly prepare for the Salesforce exam! --------------------------------------------------- Updated Feb-2025 Test Engine or PDF for the Salesforce Marketing-Cloud-Administrator test to help you quickly prepare for the Salesforce exam! Full Marketing-Cloud-Administrator Practice Test and 166 unique questions with explanations waiting just for you, get it now! NO.28 Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud’s API to identify their most effective campaigns.What feature should be recommended?  Einstein AI  Interaction Studio  Datorama  Google Marketing Platform ExplanationDatorama is a marketing intelligence platform that can integrate data from various sources, such as Marketing Cloud, Google Analytics, Facebook Ads, and DoubleClick Bid Manager, and provide insights and analytics to optimize marketing campaigns.NO.29 A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.When should the admin create separate business units for each of NTO’s brands?  NTO requires SSL certificate configurations for Content Builder and Portfolio images  Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns  Multiple brand logos must be accommodated in an email header  A new sender profile needs to be leveraged for sending transactional emails ExplanationThe admin should create separate business units for each of NTO’s brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied at the account level or the business unit level. SSL certificates are used to secure the connection between NTO’s web server and their subscribers’ browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.NO.30 A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.Which report should be used?  Dynamic Content for Triggered Sends  Sends Account Send Summary  Impression Tracking for Triggered Sends  Email Performance by Attribute NO.31 Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.What would the decrypted data be after the File Transfer Activity completes?  Selected SFTP folder  Original SFTP folder  Target Data Extension  Safehouse ExplanationTo resolve the issue of the encrypted file being decrypted after the File Transfer Activity completes, the decrypted data would be in the original SFTP folder. The File Transfer Activity can be configured to decrypt an encrypted file using a decryption key provided by NTO. The decrypted file will be placed in the same location as the encrypted file on the SFTP site. The other options are incorrect because:Selected SFTP folder. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not allow NTO to select a different SFTP folder for the decrypted file. The decrypted file will be placed in the same location as the encrypted file on the SFTP site.Target Data Extension. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not import data into a data extension. The File Transfer Activity only moves files from one location to another, such as from an FTP site to the Safehouse or from the Safehouse to a data extension. To import data into a data extension, NTO needs to use an Import File Activity.Safehouse. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not move files to the Safehouse when decrypting them. The File Transfer Activity only moves files to the Safehouse when encrypting them or when transferring them from an external FTP site to Marketing Cloud. The Safehouse is a temporary storage location within Marketing Cloud that can be used for staging files before importing them into a data extension.NO.32 A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.Which two steps should the admin take to enable this functionality?Choose 2 answers  Ensure a Custom response is enabled for Automated Response in Reply mail Management  Verify Reply Mail Management has been enabled in the account  Select Unsubscribe Manual requests in Reply Mail Management  Select Delete Auto-Replies and Out-of-Office mail Management ExplanationTo automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list, the admin should take two steps:* Ensure a Custom response is enabled for Automated Response in Reply Mail Management. This will allow Marketing Cloud to process replies that contain keywords such as unsubscribe, remove, or opt out and update the subscriber status accordingly.* Verify Reply Mail Management has been enabled in the account. This will allow Marketing Cloud to handle replies to marketing emails and route them to a designated email address or domain.NO.33 What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?  Preference Center link and physical mailing address  Business name and a link to the business website  Business name and physical mailing address  Preference Center link and a link to the business website ExplanationTo comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO’s location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:* Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.* Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.* Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.NO.34 A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.What should the admin use to get granular bounce data in bulk in a pre-defined format?  CSV download of bounce data in My Tracking  Automation Studio Tracking Extract  Automation Studio Query Activity  Discover Deliverability Complaint Rate Report NO.35 A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.What functionality would allow this?  Advertising Studio  Personalization Builder  Web and Mobile Analytics  Web Analytics Connector ExplanationTo append an Urchin Tracking Module (UTM) variable string to links in emails, NTO should use Web Analytics Connector. Web Analytics Connector is a feature that allows NTO to append UTM variables or other custom parameters to the links in their emails. Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link. The other options are incorrect because:* Advertising Studio. This is a product that allows NTO to create and manage advertising campaigns across various channels, such as Facebook, Google, or Twitter. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use their Marketing Cloud data for audience segmentation and targeting.* Personalization Builder. This is a product that allows NTO to create and deliver personalized content and recommendations to their subscribers based on their behavior and preferences. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use predictive intelligence and machine learning to optimize their content and offers.* Web and Mobile Analytics. This is a product that allows NTO to collect and analyze web and mobile data from their subscribers, such as page views, visits, conversions, and revenue. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use web tracking code and mobile SDKs to capture and report on their web and mobile activity.NO.36 Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.Which feature would allow NTO to monitor whether all records were added to the target data structure each day?  External Key within the Import File Activity  Run Completion within the File Drop Automation  Runtime Error within the File Drop Automation  Notation Settings within the Import File Activity ExplanationTo monitor whether all records were added to the target data structure each day, NTO should use the Notification Settings within the Import File Activity. The Notification Settings allow NTO to specify an email address or a data extension to receive notifications about the status and results of the import. The notifications include information such as the number of records processed, added, updated, skipped, or failed. This way, NTO can track and verify the import process and identify any issues or errors. The other options are incorrect because:* External Key within the Import File Activity. The External Key is a unique identifier for the Import File Activity that can be used for API calls or SQL queries. However, it does not provide any information about the status and results of the import.* Run Completion within the File Drop Automation. The Run Completion is a summary of the execution of the File Drop Automation that shows the start time, end time, duration, and status. However, it does not provide any information about the status and results of the import.* Runtime Error within the File Drop Automation. The Runtime Error is a message that indicates an error occurred during the execution of the File Drop Automation that prevented it from completing successfully. However, it does not provide any information about the status and results of the import.NO.37 Northern Trail Outfitters’ security team has password policies they want enforced within Marketing Cloud.Which policies could the Marketing Cloud admin configure in Setup7  Minimum Password Length, Password Complexity, Password History, Expiration Period  Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions  Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions  Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period ExplanationConfigure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2NO.38 A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.Where under Setup could this be created?  Content Builder Settings  Emails Studio Settings  Account Settings  Campaign Settings ExplanationThe Content Builder Settings under Setup allow the admin to create a default Header and Footer for emails.These settings apply to emails created in Content Builder only. The other settings do not have an option to create a default Header and Footer for emails.NO.39 As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email?  Use a web-safe font for text that closely matches the brand’s custom font.  Build an email as one image, with all text saved in the brand font.  Edit an email’s HTML to list the custom brand font in the style tag’s font-family property.  Build an email using multiple images, with all text saved in the brand font. ExplanationThe recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand’s custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribersNO.40 A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:* Emails will be built using a custom dynamic template for these messages.* Links will vary over time and across campaigns.* Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.* Retargeting messages will dynamically populate content based on regional market.In order for this solution to be viable, which skill set does the customer team need to possess?  AMPscript  SSJS  SQL  HTML ExplanationAMPscript is the skill set that the customer team needs to possess in order for this solution to be viable.AMPscript is a scripting language that allows marketers to create personalized and dynamic content for emails, landing pages, mobile messages, and more. AMPscript can be used to retrieve data from data extensions, track click activity, populate content areas, and apply conditional logic based on regional market or other attributes.NO.41 A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?  One -to -Many Relationship  Many -to -Many Relationship  One -to -One Relationship  Many -to -One Relationship ExplanationOne-to-One Relationship is the type of relationship that should be used to link demographic information to its contact model in Contact Builder. This type of relationship indicates that each record in the source data extension matches one and only one record in the target data extension based on a common attributeNO.42 A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.Which two data would still exist in the account?Choose 2 answers  Contact-specific data at the job level  Contact data in non-sendable data extensions  General tracking data at the job level  Contact data in sendable data extensions ExplanationAfter a Contact Delete request has been processed for subscribers who have been sent an email previously, the following data would still exist in the account:Contact-specific data at the job level. This includes data such as open rate, click rate, bounce rate, and unsubscribe rate for each individual contact who received an email. This data is not deleted because it is used for reporting and analytics purposes.General tracking data at the job level. This includes data such as total number of sends, opens, clicks, bounces, and unsubscribes for each email job. This data is not deleted because it is used for reporting and analytics purposes. The other options are incorrect because:Contact data in non-sendable data extensions. This includes data such as name, address, phone number, and other attributes for each contact. This data is deleted because it is not used for sending emails and it is considered personal information.Contact data in sendable data extensions. This includes data such as email address and subscriber key for each contact. This data is deleted because it is used for sending emails and it is considered personal information.NO.43 A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.How would the admin assign users to the business units?  Give permissions to users at top-level account to assign their own business units.  Search for the individual user, select their name, and click Manage Business Units.  Search for the individual user, select their name and click Edit Business Units.  Re-import the users to update their assigned business units ExplanationTo assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for usersNO.44 A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.Which two data would still exist in the account?Choose 2 answers  Contact-specific data at the job level  Contact data in non-sendable data extensions  General tracking data at the job level  Contact data in sendable data extensions NO.45 A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?  Run a Bounce Email Report  Query the Bounce Data View  Query the Send Log  Run an Account Send Summary Report ExplanationTo create a suppression list for hard-bounced email addresses, the Marketing Cloud admin should query the Bounce Data View. The Bounce Data View is a system data view that stores information about bounced emails, such as the subscriber key, email address, bounce category, bounce type, and bounce reason. The admin can use SQL queries to filter the records in the Bounce Data View based on the bounce category or type and create a suppression list from the results. The other options are incorrect because:* Run a Bounce Email Report. This is a standard report that shows the number and percentage of bounced emails by category and type for a specific time period or email job. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.* Query the Send Log. The Send Log is a custom data extension that stores information about sent emails, such as the subscriber key, email name, subject line, send date, and any additional attributes. However, this data extension does not store information about bounced emails, which are needed to create a suppression list.* Run an Account Send Summary Report. This is a standard report that shows the summary of email sends across an account or a business unit for a specific time period. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.NO.46 Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?Choose 3 answers  Apply an appropriately-scoped Data Retention period  Add custom fields not included in the Send Log Template  Log attribute data necessary for auditing communications  Log all variable data captured in emails at send time  Set the period to a fixed date in the Data Retention Policy NO.47 During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:* Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse.* Contact records will be augmented by relational data tables via Contact Builder.* The customer data file will contain 5M records with 40+ attributes.* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.* A customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?  Data extensions allow for add/update Import activity.  Data extensions can store HTML code as an attribute.  Data extensions support Customer ID to be used as Subscriber Key.  Data extensions are necessary for Contact Builder  Loading … Full Marketing-Cloud-Administrator Practice Test and 166 unique questions with explanations waiting just for you, get it now: https://www.validbraindumps.com/Marketing-Cloud-Administrator-exam-prep.html --------------------------------------------------- Images: https://free.validbraindumps.com/wp-content/plugins/watu/loading.gif https://free.validbraindumps.com/wp-content/plugins/watu/loading.gif --------------------------------------------------- --------------------------------------------------- Post date: 2025-02-10 15:43:40 Post date GMT: 2025-02-10 15:43:40 Post modified date: 2025-02-10 15:43:40 Post modified date GMT: 2025-02-10 15:43:40