[Jun 19, 2023] MKT-101 Practice Exam Dumps - 99% Marks In Salesforce Exam [Q41-Q65]

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[Jun 19, 2023] MKT-101 Practice Exam Dumps – 99% Marks In Salesforce Exam

Updated Verified MKT-101 Q&As – Pass Guarantee or Full Refund

To achieve this certification, candidates must demonstrate their proficiency in various areas, such as designing and creating customer journeys, personalizing content and messaging, using data to inform marketing strategies, and measuring the effectiveness of marketing campaigns. The exam consists of 60 multiple-choice questions that must be completed within 90 minutes, and a passing score of 65% or higher is required to earn the certification.

QUESTION 41
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

Journey Builder Fire Event Entry Source

Automation Studio Schedule Starting Source

Automation Studio File Drop Starting Source

Journey Builder Import Activity Entry Source

QUESTION 42
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

Contacts Count

Contacts Analytics

Audience Engagement Over Time

QUESTION 43
A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

Select the “Preview” tab within the Classic Content tool.

Create a user-initiated email to send to the list of subscribers.

Use the Test Send tool to trigger copies of the email.

Using the Subscriber Preview tool, cycle through the list of subscribers.

QUESTION 44
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

Include @media query CSS in the email

Use a Basic, Empty or Themed Template in Content Builder

Use inline CSS styling on all HTML elements

Include style=”display:block” on all images

QUESTION 45
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

Data File (.csv)

Image File (.jpg)

Word Document (.docx)

Compressed File (.tar.gz)

QUESTION 46
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

Configure Contact Builder to automatically generate a unique subscriber key.

Define the subscriber key as a unique value that does not relate to a specific channel.

Regularly merge duplicate contacts to keep tracking data accurately.

When using an external database of record, utilize that system’s identifier as the contact key.

QUESTION 47
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

QUESTION 48
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

QUESTION 49
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?

Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks.

Configure to return an error message for any email address that does not conform to
standard conventions.

Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.

Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect.

QUESTION 50
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers

They may utilize an external FTP site.

The directory Is unable to be used by another File Drop Automation.

The directory used by the file trigger should be inside the import directory.

The directory cannot contain more than five file triggers.

QUESTION 51
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

Personalization Strings

Substitution Strings

Dynamic Content Areas

Guide Template Language

QUESTION 52
Which two statements about a database of record are correct? Choose 2 answers

It is a centralized storage repository of data about objects or people.

It is any database containing subscriber data.

It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

It is a system in which a subscriber’s status is maintained.

QUESTION 53
What two additional best practices could be applied to the company’s new email design?
Choose 2 answers

Mobile optimized emails

Corresponding call-to-action included in primary message

Use of emojis in preheader text

A mix of old branding with new branding

QUESTION 54
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the ‘Confirm RSVP button.
Which automation solution should easily allow this action?

Automation Studio

Behavioral Triggers

Journey Builder

QUESTION 55
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

QUESTION 56
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

Test sends are rot recorded on the Send Log Data Extension.

The send exceeded the maximum test send threshold.

A subscriber was not selected in the Subscriber Preview tab.

QUESTION 57
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?

Route the domain through an IP address unique to the business unit.

Configure link wrapping to redirect to the business unit’s subdomain.

Configure custom Reply Mail Management for the business unit’s subdomain.

Delegate a specific subdomain to the Marketing Cloud name servers.

QUESTION 58
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

File Transfer Activity > Send Email

Import File Activity > File Transfer Activity > Send Email

File Transfer Activity > Import File Activity > Send Email

Import File Activity > Send Email

QUESTION 59
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Number of brands/geographies which NTO operates

Number of Sales Cloud sandboxes

If testing/development business unit($) is required

If data/content needs to be segregated between brands/geographies

Number of Marketing Cloud users.

QUESTION 60
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

What the offer will be

When to send the email

Who the offer come from

How to determine engagement

QUESTION 61
What is a correct statement about a database of record? Choose 2 answers

A database of record is a centralized storage repository of data about objects or people.

A database of record is any database containing subscriber data.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

A database of record is a system in which a subscriber’s status is maintained

QUESTION 62
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

Configure the Contact Extract Activity in Automation Studio

Query the _Subscriber Data View and Extract it weekly

Query the _Contact Data View and transfer it weekly

Schedule the Contacts Counts Standard Report

QUESTION 63
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a ‘Loyalty Member’ Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

Create a scheduled Automation with a Query Activity and a Send Email Activity

Use Content Builder Send Flow to send the email to the Salesforce Campaign

Create a Journey with a Salesforce Campaign entry source and an Email Activity

Create a Journey with a Salesforce Data entry source and an Email Activity

QUESTION 64
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A global unsubscribe

An auto-exclusion list

An auto-suppression list

An exclusion list

QUESTION 65
A marketing associate wants to ensure that an email will be delivered to a subscribers’ inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

Content detective

Link detective

Email Validation

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