[Jan 06, 2024] Marketing-Cloud-Account-Engagement-Specialist Exam Dumps 100% Same Q&A In Your Real Exam [Q136-Q160]

Q136. An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

Q137. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Advanced Dynamic Content

Marketing Cloud Account Engagement Activities Visualforce page

Engagement History

B2B Marketing Analytics

Q138. You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

True

False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)

Q139. Form or Form Handler? I want to use progressive profiling to personalize my form.

Form Handler

Form

Q140. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

Q141. Which three user role security limits can be added to an individual user account? (Choose three answers.)

Max number of emails the user can send.

Max number of prospects the user can manually delete.

Max number of records a user can import.

Max number of prospects the user can manually create.

Max number of prospects the user can export.

Q142. New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

The prospects remain on the list, but are NOT added to the program until the next day.

The prospects are added to the program, but wait for a user to manually select them to process.

The prospects are added to the program and automatically start processing through the program.

Q143. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Rule

Wait

Trigger

Action

Q144. Arrange these events in sequence:

The visitor is now a prospect.

A visitor submits a conversion form

A cookie is applied

The prospect’s activity history is available to view in Marketing Cloud Account Engagement

Visitors access your company website

E C B A D

E B A D C

C B A D E

A D E C B

Q145. If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step “Create Salesforce Task”?

2

10

5

0

Q146. An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?

Page actions

Marketing Cloud Account Engagement form

Custom redirects

Marketing Cloud Account Engagement tracking code

Q147. The drip program “New Client Onboarding” is set to “Only send emails during business hours (10am – 4pm M-F).” The drip logic is outlined below:Start Step 1: Send email “Welcome.”Step 2: Pause 3 days.Step 3: Send email “Getting Started.”Step 4: Pause 7 days.Step 5: Send email “Tech Setup.”Step 6: Pause 7 days.Step 7:
Send email “Complete Configuration.” EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email “Getting Started” be received by the prospect?

The prospect will receive the email Monday.

The prospect will receive the email Friday.

The prospect will receive the email Tuesday.

The prospect will receive the email Saturday.

Explanation
The email in Step 3: Send email “Getting Started” will be received by the prospect on Monday, if the prospect starts the drip program on Wednesday. A drip program is a program that allows you to send a series of emails to your prospects based on a predefined schedule and logic. You can use drip programs to nurture your prospects, educate them about your products or services, or encourage them to take action. You can also use drip programs to send emails only during business hours, which are the hours that you specify for sending emails to your prospects, such as 10am – 4pm M-F. To calculate when the email in Step 3 will be received by the prospect, you need to follow the drip logic and the business hours settings. The drip logic is outlined below:
* Start
* Step 1: Send email “Welcome.”
* Step 2: Pause 3 days.
* Step 3: Send email “Getting Started.”
* Step 4: Pause 7 days.
* Step 5: Send email “Tech Setup.”
* Step 6: Pause 7 days.
* Step 7: Send email “Complete Configuration.”
* End
The business hours settings are:
* Only send emails during business hours (10am – 4pm M-F)
Assuming that the prospect starts the drip program on Wednesday at 10am, the email in Step 3 will be received by the prospect on Monday at 10am, following this logic:
* Wednesday 10am: The prospect starts the drip program and receives the email in Step 1.
* Thursday 10am: The prospect is still in Step 2, which pauses for 3 days.
* Friday 10am: The prospect is still in Step 2, which pauses for 3 days.
* Saturday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
* Sunday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
* Monday 10am: The prospect completes Step 2, which pauses for 3 days, and moves to Step 3, which
* sends the email “Getting Started.”
Therefore, the email in Step 3 will be received by the prospect on Monday at 10am.

Q148. Does an automation rule ever match a prospect more than once?

Yes, automation rules run every time.

No, an automation rule will only affect a prospect one time
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Q149. False
19. Which of these are default user roles?

Administrator

Admin Vacation

Marketing

Sales Manager

Sales Manager’s Assistant

Sales User

Q150. LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase “which product most interests you?
” for their product interest field.
Which field component should they modify?

The prospect field

The field data format

The prospect field label

The field type

Q151. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

Marketing Cloud Account Engagement landing page without a form

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement form handler

Third party form

Q152. What activities are completion actions available for?

Custom Redirects

Emails

Forms

Automation rules

Files

Page actions

Q153. Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

%%description%%

%%name%%

%%tittle%%

%%form%%

%%content%%

Q154. What would make the Salesforce connector become unverified?

The Salesforce account has reached the limit of the number of lead or contact records that could be created

The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created

The connector user’s Marketing Cloud Account Engagement password was changed

The connector user’s Salesforce password was changed

Q155. Completion Actions are retroactive.

True

False

Q156. A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

Dynamic content

Custom redirect

Layout template

Stock template

Q157. When do prospects sync to your CRM?

When the prospect fills out a form on a landing page

When a prospect has been assigned to a user or queue.

When the prospect has a lead score greater than 50

When the prospect visits a landing page

When a prospect is created manually in the Marketing Cloud Account Engagement database.

Q158. There are absolutely no restrictions on how you assign custom users abilities.

True

False

Explanation
According to the Salesforce documentation, the answer is false. There are some restrictions on how you assign custom users abilities. A custom user is a user who has a custom role assigned to them in Marketing Cloud Account Engagement. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. However, there are some restrictions on how you assign custom users abilities, such as:
* You cannot assign a custom user the ability to create or edit other users, roles, or connectors. This ability is reserved for the administrator only, and it cannot be delegated to a custom user.
* You cannot assign a custom user the ability to access or edit the data or settings of another user, unless the custom user is the manager of that user. A manager is a user who is responsible for overseeing and managing other users, and who can view and edit their data or settings. A manager can be assigned to a user in the user record, and they can have a custom role or a default role.
* You cannot assign a custom user the ability to access or edit the data or settings of a prospect, unless the custom user is the owner or the assigned user of that prospect. An owner is a user who created the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An assigned user is a user who is assigned to the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An owner or an assigned user can be assigned to a prospect in the prospect record, and they can have a custom role or a default role.
References: Salesforce documentation

Q159. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

The Lead and Contact fields must have the same Salesforce field label.

The Lead and Contact fields must have the same API name.

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

The Marketing Cloud Account Engagement field must be a drop-down field.

Q160. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

The winning variation did not have any clicks.

The A/B test v/as a tie between the two variations.

The winning variation did not have any opens.

The A/B test winning variation has not been determined.